Minivegas + Artica + Champions League

Back in 2012, dutch production company MINIVEGAS asked Artica to create an arduino-based interactive hardware for an Adidas Campaign within the UEFA Champions League Final, to be held in Munich. Luc Schurgers was responsible for the art direction and Heimat/ Berlin was the creative agency behind the project. To cut a long story short, the fans of the two competing teams – Bayern Munich and Chelsea – were able to cast their votes and see the voting results displayed in real time in a large scale projection, through a set of buttons, movement and electromagnetic sensors. LEDs & Chips helped Artica to develop the interactive device used in the campaign and it was a great experience being part of the winning team. Ohh for the sport buffs… Chelsea stunned Bayern Munich in a penalty shootout to win the Champions League for the first time.


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