Make Your Choice, by Minivegas (2012)

Back in 2012, dutch production company MINIVEGAS asked Artica to create an arduino-based interactive hardware for an Adidas Campaign within the UEFA Champions League Final, to be held in Munich. Luc Schurgers was responsible for the art direction and Heimat/ Berlin was the creative agency behind the project. To cut a long story short, the fans of the two competing teams – Bayern Munich and Chelsea – were able to cast their votes and see the voting results displayed in real time in a large scale projection, through a set of buttons, movement and electromagnetic sensors. LEDs & Chips helped Artica to develop the interactive device used in the campaign and it was a great experience being part of the winning team. Ohh if you’re into sports… you probably alredy know that Chelsea stunned Bayern Munich in a penalty shootout to win the Champions League for the first time.

Partners:
Adidas (final client)
Heimat/ Berlin (creative agency)
Minivegas (production company)
Artica (interactive hardware)

More info:
– Artica.cc
http://artica.cc/physical/interfaces/2014/03/18/minivegas_adidas.html
– PetGorilla:
http://petgorilla.com/portfolio/uefa-finals/
– Minivegas:
http://minivegas.net/#works=uefa-champions-league-2012

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